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In our lives we all have someone anonymous who supports us and is by our side all the time. This anonymous hero gives without expectations in return. He is devoted and always there to help.
As the anonymous hero is unique in our lives, Loewe, the Spanish luxury pays tribute to all our anonymous heros with a unique 7 ingredients fragrance. Inspired by the deepest feelings that a colour can awaken in human beings to create the new 7 Loewe Anónimo fragrance for men which is more serene, passionate and Anonymous than ever.
For its latest launch, Loewe has focused on the colour black, a colour which invites us to reflect and which awakens very deep inner attitudes.It is perhaps the most supremely elegant colour because of its historical connections with the fashion world.
The magic of 7
Full of contradictions, 7 represents opposition and imperfection because it is indivisible but it is also perfect and is the sum of one odd and one even number. The number 7 is full of passion and is considered the lucky number.
Although most fragrances use between fourty to sixty ingredients, 7 Loewe Anónimo uses only 7 unique new ingredients.
– Top notes: Berries and frankincense.
– Heart: Benjoin and Vetiver.
– Base note: Labdanum, sandalwood and Loewe leather.
Loewe releases the mystery of its new perfume, 7 Loewe Anónimo. 7 ingredients for an inimitable perfume worthy of 21st century heroes. An aroma born of the most human side of the most magical number of all, together with 7 more anonymous values of this new Loewe hero: generosity, passion, serenity, vitality, tradition, courage and humanity.