First launched in 1988, BIO-PERFORMANCE quickly became a hallmark of the brand’s advanced Bio-technology expertise, dedicated to developing state of the art formulas with outstanding textures and benefits. Until then, biotechnology was a promising alternative in areas as diverse as medicine or food industry. This is probably because of its pharmaceutical origins that Shiseido has chosen the field of biology to wear cosmetics beyond his world, to a biotechnological anti-aging fight. Super Hyaluronic Acid Bio, Bio Epo, Bio Regenerating Complex, (patented) are all assets that make Bio Performance a market leader in antiaging. Today, Shiseido combines this heritage with advanced and new skincare technologies, inspired by the growing trends of regeneration treatments and cosmetic procedures.
BIO-PERFORMANCE targets the three main areas of anti-aging concerns: • Changes in facial contours (wrinkles and sagging) • Changes in skin tone (uneven skin color, dark spots, pigmentation, redness and visible pores) • Changes in skin texture (roughness, fine lines, dryness). Each product in the BIO-PERFORMANCE line has a targeted solution for skin aging concerns and is reinforced with a global focus on skin cell regeneration, to enhance the overall effect of skin repair. Today BIO-PERFORMANCE won 24 international press awards, and owns 109 patents. With the launches of the LiftDynamic Cream and Eye Treatment, the LiftDynamic Collection is complete, with three highly effective items for enhancing your skin’s own inherent powers.
BIO-PERFORMANCE LIFTDYNAMIC SERUM Lifting/ Firming/ Anti-wrinkles TruStructivTM Technology: (Rosemary Phyto-Essence, Bio-Renewal Complex) Helps harness the skin’s natural restorative powers to reinforce its structure*. TruStructivTM Technology, Wild thyme and Vitamin E derivative Improves skin from its inner layers*, to address roughness, wrinkles and sagging. Bio-Corrective Complex: Addresses the skin’s proliferation potential responsible for its suppleness and resilience* Super Bio-Hyaluronic Acid N 24-hour moisturizer keeps skin fully and consistently hydrated. The serum’s rich and unique texture is absorbed into the skin to achieve suppleness and enviable smoothness on the surface.
BIO-PERFORMANCE LIFTDYNAMIC CREAM Take advantage of your skin’s moisture potential, and watch as the skin appears firmer and more supple. Renew your self-confidence knowing that your skin is looking and functioning youthfully again.Lifting/ Firming/ Anti-wrinkles.Helps support the skin’s natural hydrating restorative powers with TruStructivTM Technology (Rosemary Phyto-Essence, Bio-Renewal Complex) Addresses even the barely visible appearance of wrinkles and sagging from within using TruStructivTM Technology (Rosemary Phyto-Essence, Bio-Renewal Complex), wild thyme and vitamin E-derivative Improves skin concerns with RenoCycle System Keeps skin deeply hydrated for 24 hours with Super-Hyaluronic Acid Plus
How to use : Smooth evenly over the face each morning and evening after cleansing and balancing skin
BIO-PERFORMANCE LIFTDYNAMIC EYE TREATMENT By taking advantage of your skin’s intensified hydration you will notice the appearance of firmer skin around the eye area. Renew your self-confidence knowing that your skin is looking and functioning youthfully again. Lifting/ Firming/ Anti-deep wrinkles. Anti-dark circles: Helps support the skin’s natural hydrating restorative powers with TruStructivTM Technology (Rosemary Phyto-Essence, Bio-Renewal Complex) Addresses even the barely visible appearance of wrinkles and sagging from within using TruStructivTM Technology (Rosemary Phyto-Essence, Bio-Renewal Complex), wild thyme and vitamin E-derivative Improves skin concerns with RenoCycle System Keeps skin deeply hydrated for 24 hours with Super-Hyaluronic Acid Plus Helps enhance skin’s own moisture with Bio-Defining Complex
How to use : Apply each morning and evening as the last step of your daily skincare routine