Say Bonjour to the perfect cat eye! Get ready to unleash your inner feline femme fatal with Bourjois’ new line of makeup essentials. Sure to become your new favourite makeup products, the new Eye Catching collection is your go-to kit to perfect the world’s most timeless and trickiest makeup look: the infamous cat eye.

In true Bourjois style, we created the ultimate cheat’s makeup set to help you perfect the look and show everyone why you’re this season’s it girl. Don’t worry, it’ll be our little secret!

Starting with the Eye Catching Nude Palette and followed by the divine Eye Catching Mascara and Eye Catching Liner, it’ll take you no time at all to master the sultry lines of the oh-so-desirable feline flick. Et voilà! It’s time for you to unleash your cattitude!

Eye Catching Nude Palette

With a chic palette of eight nude, long-lasting shades of eyeshadow that includes beige, pink, gold, plum and brown, and four different finish effects that range from matte and pearly to satin and iridescent, Bourjois’ Eye Catching Nude Palette is exactly what you need to create the illusion of bigger, brighter eyes. The sleek compact holds a panoramic, swivelling mirror that catches the best angle every time, as well as a pro-style double-ended applicator with differentiated foam tips for blending and defining. Let’s not forget the best part: our makeup pros have included a complete step-by-step guide and cheat sheet on the underside of the compact, so you can perfect your Parisian chic look no matter where you are. You’ll have everyone yelling oh-mon-dieu in no time!

– Eight nude shades

– Four finishes

– Intense, long-lasting shades for easy blending

– Compact with double-ended applicator and swivelling panoramic mirror

– Cost: AED 120

Eye Catching Mascara

La Parisienne in you is about to take over the world! Infused with silk proteins, Bourjois’ Eye Catching Mascara is the first-ever mascara to show off a cat eye effect all by itself. The blend’s formula delivers a beautiful, bold and intense finish with plenty of volume while leaving your lashes soft, supple and clump-free. The mascara’s curved brush only enhances the illusion of thickness, coating and defining each lash and curling it outwards, creating an irresistible wide-eyed look that’s voluptuous and coquettish at once. And it’s all tried and tested! 81% of women say Bourjois’ Eye Catching Mascara makes lashes look instantly thicker and fuller, while 76% agree that it creates volume in one stroke and curves lashes outwards; 83% say it gives eyes more impact and intensity and 87% love the makeup result.

– Formula infused with silk proteins

– Unique curved brush

– Intense volume, clump-free coverage, long wear

– One shade: Black

– Cost: AED 94

Eye Catching Liner

Now that you’ve applied your base and curved your lashes to your heart’s desire, it’s time to vamp it up and transform the kitten in you into a full-on feline femme fatale.

Featuring an ingenious one-sided flat tip, Bourjois’ Eye Catching Liner comes in sleek black packaging with playful pink graphics that echo its flirty and mischievous nature.

Perfect for today’s girl on the go, the liner was designed to allow every woman to achieve the perfect cat eye in three simple steps.

To start with, use the flat side to “stamp” the perfect flick at the outer corner of your eye. After that, use the regular side to draw a clean, sharp line from the inner corner outwards. And then just admire the purr-fect result!

– Unique one-sided flat tip

– The perfect feline flick in two fail-safe steps

– One shade: Black

– Cost: AED 88

Laura’s iconic, cult-favorite setting powder now comes in a glow finish.

For the first time, you can set your look with a glow finish. We have taken Laura’s cult-favorite Translucent Loose Setting Powder and infused pearl pigments so you can lock in your look for 12-hour wear with a healthy glow finish.

“This powder is an immediate pick-me-up, it immediately makes the skin look alive.” – Laura Mercier

This lightweight, innovative powder allows you to keep a natural glow and doubles the wear of foundation, without adding weight or texture. It creates a healthy-looking, radiant finish with a touch of sheer coverage that resists settling into fine lines and pores. This no-flashback formula means you’ll look great in photos, and creates a soft-focus effect to subtly blur the look of fine lines and imperfections without looking cakey.

These truly translucent shades work on all skin tones—from the fairest to the deepest and sets makeup for 12-hour long lasting, luminous weightless wear. Apply with the specially designed Glow Powder Brush to achieve a healthy glow that sets makeup flawlessly to prolong makeup’s wear.

Laura designed the Glow Powder Brush to be used with Translucent Loose Setting Powder – Glow. The unique shape fits the contours of the face and is designed to lay the powder down evenly on skin, leaving behind a consistent and uniform veil of luminosity.

The Laura Mercier Translucent Loose Setting Glow Powder is priced at AED 184 and the Glow Powder Brush is AED 183. The products are available since 1st September 2018 at Sephora Middle East.

4-in-1 defining & highlighting brow pencil

At Benefit, we believe that the most powerful influencers are our customers. This is why we created and hosted our very first user-generated campaign for the launch of the NEW Brow Contour Pro!

In June 2018, nine benebabes from around the world flew to San Francisco, where Benefit was founded, to take part in one of the biggest launches for the brand this year. None of the girls were bloggers, influencers or key socialites; they were just big fans of Benefit Cosmetics, who followed us on Instagram and shared their constant love for the brand.

Benefit skimmed through the regions’ major Instagram accounts and randomly selected one girl from each region, including the Middle East!

Zain Yehya, a young girl living in the United Arab Emirates, has been chosen amongst Benefit Middle East’s Instagram followers to represent our babes here in the Middle East for this campaign. Zain flew off to Beauty Central office in San Francisco and got to live the benebabe lifestyle for a couple of days, with girls from all around the world!

Her first day was dedicated to an “all brow products lesson” by Jared Bailey, Benefit Cosmetics Global Brow Expert, followed by the Brow Contour Pro grand reveal! The second day was dedicated to content creation from A to Z. But guess what? Everything was shot with an iPhone X!

This campaign is all about showing girls around the world that you don’t need to be a makeup artist or an influencer to do your brows #LikeAPro – you just need Brow Contour Pro!

Do your brows like a pro!

Define & highlight your brows with this 4-in-1 contour pencil. Our multi-tasking brow pencil features a lighter brow shade, deeper brow shade, edge definer and arch highlighter to create clean, shaped brows with depth & dimension. Turn shapeless, flat brows into defined, contoured brows in an instant. Available in 5 shades for a wide range of hair colors and skin tones!

• Easy brow contouring
• 4-in-1 brow pencil
• Blendable formula
• 24-hour longwear* waterproof**

*instrumental test on 20 women

**instrumental test on 22 women

HOW TO APPLY

Click & Contour!

*Retail price: 177 AED (incl. VAT)

*Available on October 1^st, 2018

With the NEW LINGERIE DE PEAU COMPACT MAT ALIVE, a flawless complexion and natural finish are no longer mutually incompatible. Quite the contrary!

Available from 30 August 2018

FORMULATION SECRET: THE BIOFUSION STRETCH COMPLEX

Inspired by the latest innovations in sportswear fabrics, the formula is enriched with highly elastic stretch micro-beads. Supple and comfortable, Lingerie de Peau Compact Mat Alive becomes one with skin, following each of its movements. The complexion remains full of life. Lacquered in black and adorned with a brushed gold effect, its new compact in contemporary lines boasts an extra-slim, ergonomic, lightweight and travel-friendly design. Perfect for touchups!

An ultra-soft double-sided sponge nestles inside. Honeycombed on one side, it picks up the foundation for ease of application without accentuating fine lines. Flocked on the other side, it refines hollows and smoothes contours before removing any excess product.

Infused with porous silica, this new powder compact foundation forms a long-hold mattifying veil on skin. Forget powdery or caked effects: its texture is so light that it remains totally imperceptible. It is up to you to build the application to create a finish with the desir ed amount of cover age. Nothing has been left to chance, especially not perfection!

Lingerie de Peau Compact Mat Alive is available in seven shades calibrated to enhance every skin tone.

Charlotte Tilbury has announced further expansion of the brand in the Middle East with the upcoming opening of two new Beauty Wonderlands – Villagio in Qatar and Yas Mall in Abu Dhabi, both in partnership with retail franchise operator M.H Alshaya Co.

To celebrate the fourth and fifth Beauty Wonderlands in the region – and to officially open Dubai Mall – Charlotte also announced plans for a week-long Tilbury Tour of the Middle East this October. During the first week of October, Charlotte will visit Dubai to celebrate the opening of her Beauty Wonderland in the Dubai Mall, with three events being held:

• Tuesday 2nd October:

o Charlotte will host a celebratory event for all of her fans and followers in her store.

o Guests will have the opportunity to meet and greet Charlotte, find their perfect look from her iconic 10 looks wardrobe and experience a Tilbury Transformation with one of Charlotte’s team of makeup artists.

o Tickets for the event are priced at 1,500 AED and are fully redeemable against product.

• Thursday 4th October:

o Charlotte will be opening the doors to her exclusive ‘House of Tilbury’ pop-up at Nikki Beach Resort & Spa Dubai, where guests can immerse themselves into the world of Charlotte Tilbury, and experience a one-of-a-kind magical makeup masterclass

o There will be two masterclasses held during the day where Charlotte will be revealing all of her red carpet, backstage and celebrity makeup tips and tricks that she has used on her clients from Amal Clooney, Kim Kardashian-West, Emily Ratajowski, Gigi Hadid, Kendall Jenner, Cindy Crawford, Kaia Gerber, Penelope Cruz and Salma Hayek to Kate Moss, Jennifer Lopez, Cara Delevingne, Poppy Delevingne, Miranda Kerr and Kylie Minogue to name just a few!

o Tickets for the two House of Tilbury masterclasses range from 3,000 – 5,000 AED which include a goodie bag of products worth up to the value of the ticket, and can be purchased at Charlotte’s Beauty Wonderland in The Dubai Mall.

The next stop on the Tilbury Tour will see Charlotte travel to Abu Dhabi ahead of the official opening of her first Beauty Wonderland in the region at the iconic Yas Mall. The fifth store in the Middle East will open on 11th October, bringing to life Charlotte’s record-breaking makeup world.

• Friday 5th October:

o Whilst in Abu Dhabi, Charlotte will be taking part in the Grazia Modest Fashion Weekend at the Yas Mall, presented under the Patronage of Her Highness Sheikha Maryam bint Khalifa bin Saif Al Nahyan.

o The weekend celebrates the beauty of concealing clothing and inspires women to be bold and unique and beautiful. Charlotte will be this years’ beauty expert and will share some of her makeup secrets, celebrity skin care solutions and tips and tricks for that celebrity glow.

About Charlotte’s Beauty Wonderlands in the Yas Mall, Abu Dhabi and Villagio, Qatar. Step under the Hollywood theatre lights and through the night crimson doors into Charlotte’s record-breaking makeup world, where the winding red carpets of Hollywood, the backstage buzz of fashion week, and the expert artistry of Charlotte’s 25+ year career as the world’s #1 celebrity makeup artist combine with her award-winning, easy-to-use, easy-to-choose makeup range. In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you’ll find a first-of-its-kind, ground-breaking Magic Mirror that morphs your face to Charlotte’s 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.

At the heart of the brand is the 10 looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these color-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. A new campaign of the 10 looks, exclusive to the Middle East region, was unveiled for the launch in Kuwait at the end of last year. The campaign features influencer and model Cindy Kimberley.

Charlotte Tilbury Beauty fans can immerse themselves in Charlotte’s glamorous world of award-winning makeup, skincare and scent and discover her backstage, red carpet and celebrity beauty tips and tricks. Charlotte’s Team Tilbury makeup artists who travel the world with Charlotte working backstage and with celebrity red carpet clients will be available to offer bespoke makeover services from ‘Quick Tricks’ to full ‘Tilbury Transformations’.

Charlotte’s flagship Beauty Wonderland in Dubai is made up of clearly sign-posted beauty worlds:

MAGIC MIRROR ‘‘Mirror, Mirror will you say, which look should I be TODAY?’ Experience Charlotte Tilbury’s award-winning makeup range through the power of Charlotte’s Magic Mirror. The cutting-edge mirror transforms into a fully interactive camera screen as soon as you stand in front of it. It morphs the 10 Looks from Charlotte’s famous ‘10 Looks Wardrobe’ onto your face so you can try on 10 looks instantaneously then save and buy the one you love. You can even see what a contour looks like, it’s make-up made easy!

CHARLOTTE’S SUPERSTAR WALL A first for the region, Charlotte’s Superstar Wall will allow customers to select and view content including exclusive behind-the-scenes tips, tricks and secrets plus tutorials for Charlotte’s iconic products. When a customer selects their product from the wall, content will automatically play on the screen above.

LIPSTICK LOVERS The ultimate lip club showcasing the full lip collection from Charlotte’s celebrity Hot Lips collaboration to Hollywood Lips and Matte Revolution. With reds from brilliantly bold to rich and sultry, pop pinks and punchy corals there is a lip shade and texture to suit every woman.

MAGIC SKIN CLINIC BAR Discover the full, award-winning skincare collection at the incredible Charlotte’s Magic Skin Bar. From her iconic, worldwide favourite Magic Cream to the breakthrough Instant Dry Sheet Facial Mask and Magic Night Cream.

CHARLOTTE’S ICONIC 10 LOOKS WARDROBE Charlotte’s iconic makeup wardrobe showcasing her revolutionary 10 looks on digital influencer and model Cindy Kimberly. The ten off-the-peg, colour-curated looks, consist of the perfectly blended eye, cheek and lip colour you need to become the Dolce Vita, the Rebel, or the Rock Chick etc.

TEAM TILBURY PRIVATE BEAUTY BOUDOIR Charlotte’s Team Tilbury makeup artists – who accompany her around the world and work with all of the A-list stars offer red carpet ready ‘transformation appointments’ in store. The private areas feature decadent vanity tables inspired by those belonging to Elizabeth Taylor and Marilyn Monroe and offer a more intimate experience or can be booked out as a group. Experience my get-the-job interview makeover, bespoke bridal and bridesmaid consultations, or special occasion makeup for a get together with friends!

CHARLOTTE’S GIFT SHOP – EASY TO CHOOSE, EASY TO USE, EASY TO GIFT… Charlotte’s Beauty Wonderland is a gifting paradise of perfect presents for everyone on your gift list. Everything is clearly sign posted so everyone will be able to navigate their way towards finding the dream gift. A gift concierge will help you to find the gift that says everything you need it to, wrap it and personalise it.

ENGRAVING The unique gifting service allows you to personalise your chosen products with a bespoke 5-minute engraving service, perfect for baby shower, birthday or Eid gifting.

HOUSE OF ROCK N’ KOHL – INSTANT LIP BAR & EYE BAR Showcasing Charlotte’s epic portfolio of work – from influential Vogue covers to admired campaign shoots – The House of Rock ‘N’ Kohl is a fabulous world of make-up magic for those looking to learn new quick tricks and experiment. It offers 30 minute consultations to re-create iconic looks of the past and present. Whether you want the Hot Lips look of Miranda Kerr and Kim Kardashian-West, or you want to learn an easy, quick Feline Flick, Charlotte’s Team Tilbury Artists are on hand to show you how.

WHO BETTER THAN GUERLAIN TO BRING A SMILE TO WOMEN’S LIPS?

1870 Guerlain launches Ne m’oubliez pas, its first bullet lipstick.

2009 Guerlain invents its first luxury jewel lipstick with an integrated double mirror: ROUGE G.

2018 Guerlain and ROUGE G change the rules of the game.

FIRST CASE Choose your case from 15 ultra-stylish designs from the most timeless to the trendiest, along with limited editions, to collect endlessly!

RAISE THE TONE Choose your colour from 30 highly desirable shades

A SELFIE ATTITUDE Have your Rouge G engraved with your name, the height of the selfie chic trend!

For this exceptional lipstick, Guerlain has sealed intense colour and luscious lip care into a jewel formula. Enriched with plant-based polymers and silver microcrystals with a reflective power, this exceptional formula beautifully enhances lips, cloaking them in intense and luminous long-lasting colour. Jojoba and mango butter help to nourish lips, offering them instant and lasting comfort. Hyaluronic acid and gugul resin help to smooth and plump up lips.

Pay attention to the fact that this product is not compatible with the old Rouge G de Guerlain.

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