The perfect texture ? one that isimperceptible

A major trend for many years, a natural, nude or second-skin effect has established itself as the hallmark of a flawless complexion. Behind the idea of natural lies the desire for healthy skin, glowing with well-being. The new ultrasensory and extremely light Lingerie de Peau line becomes one with the face like a sensual second skin and provides long-lasting comfort thanks to technology borrowed from the world of fabrics.

The Bio-fusion micro-mesh

A Guerlain invention, this technology weaves natural silk and linen fibres and knits them with stretch fibres with smoothing properties to form a feather light veil that hugs the face and guarantees total lasting comfort. Correcting pigments and powders perfectly entwine into this micro-mesh to create a skin-fusion effect. The airy texture glides effortlessly over the skin for endlessly buildable coverage. The Lingerie de Peau formula offers the right balance between truth and idealisation, showcasing without transforming, creating the impression of naturally beautiful skin. It delivers a healthy glow while allowing skin to shine through.

The perfect shade ? one that doesn’t cheat

To precisely meet the expectations of different skin tones, Guerlain collaborated with 44 women of different age and skin tone to reinvent its entire colour palette. While the complexion’s intensity varies depending on the climate or season, there is an indicator that remains the same: the undertone or colour beneath the skin. This is why, to best match the different skin tones and their various undertones, Guerlain has created a scale with six degrees of intensity ranging from porcelain to ebony, and three undertones for each intensity:

The result

A range of 18 shades that perfectly correspond to all skin colours, both in terms of intensity and undertone, for an incredibly natural, seamless result. No concealment, just a little enhancement, a carefully crafted nude, like an elegant strip-tease. With Lingerie de Peau, the face is radiant; there is no longer a gap between how we see ourselves with or without make-up. We remain recognisable, but have that extra beauty boost that embellishes without altering. Thanks to Lingerie de Peau, our ruses – invisible to the naked eye – remain a secret!

Concealer

An indispensable ally multi-perfecting concealer is the first hybrid concealer that allows you to save time. How? By combining concealing and skincare actions to correct dark circles, pigmentation marks and spots. Its pigments match the skin’s different undertones to correct dark circles, while its blurring effect instantly softens the slightest imperfection. It offers endlessly buildable coverage for a perfectly tailored concealing action. As a bonus, its formula enriched with a skincare complex reduces the appearance of under eye bags,erases imperfections and moisturises dry areas. It blends seamlessly with the skin to leave a fine, lightweight finish and an imperceptible, incredibly natural result. The concealer is available in three luminous intensities from very fair to very dark, each in three tones – cool, warm and neutral – for made-to measure coverage in harmony with the foundation.

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MAKE UP FOR EVER, tuned-in as it is to the beauty needs of professional makeup artists and everyday women alike, is back with a full and revolutionary eyebrow product range as part of THE BROW SHOW. MAKE UP FOR EVER also introduces a set of new educational techniques to solve the most common brow issues women usually face, as well as the latest brow trends out there, be it having bushy brows or asymmetrical ones; seeking natural results or wanting to go trendy with feathered or 3D effect brows.

The unprecedented BROW SHOW also marks the launch of two new brow products, namely the PRO SCULPTING BROW PALETTE – a 4-in-1 eye makeup signature palette, and the BROW LINER – Intense brow definer, side by side with the timeless star products: AQUA BROW – a long-lasting, smudge-proof eyebrow corrector, and PRO SCULPTING BROW – the 3-in-1 Brow Sculpting Pencil, to complete an absolutely comprehensive and brow-perfecting range.

The BROW SHOW campaign is happening in collaboration with the international celebrity makeup artist, Hrush Achemyan, known by “Styled by Hrush” and the makeup artist of the Kardashians and the Jenners. Hrush will be having a special appearance at MAKE UP FOR EVER Boutique, The Dubai Mall Boutique on September 9^th, 2016. Furthermore, a big tribe of celebrity regional makeup artists are joining THE BROW SHOW, namely Mohamed Hindash, a Jordanian and Dubai-based artist; Layaly, a UAE makeup artist; Nora Bo Awadh, a Saudi Celebrity makeup artist; and Asmaa Al Brek, an Egyptian makeup artist based in Kuwait. They will all run a series of appearances at MAKE UP FOR EVER boutiques in the region during September 2016.

MAKE UP FOR EVER Range of eyebrow products:

PRO-SCULPTING BROW PALETTE

The striking PRO-SCULPTING BROW PALETTE offers on-the-go techniques for correcting, shaping and defining your eyebrows, absolutely essential to flawless eye makeup results.

Available in 2 harmonies to answer all women’s hair colors, the palette consists of:

3 wet & dry eye brow powders, from light to dark shades, to play with intensity and precision;

A matte highlighter,

Brow wax for naturally groomed hair,

A quality double-ended applicator made of a brush & a spoolie.

BROW LINER

BROW LINER, water-based with a highly pigmented texture, offering an innovative way of defining brows inspired by pros, via its small and precise strokes, hence giving your brows a natural to sophisticated finish, as per your need.

Its blend-able, smooth texture makes it incredibly easy to intensify the color freely to achieve the look you want, coupled with its long-lasting and water-resistant formula that renders it absolutely smudge-free all-day long.

Available in 5 shades to match your natural hair color.

AQUA BROW

AQUA BROW, which is a long-lasting, smudge-proof eyebrow corrector that fills, defines and lengthens brows.

Its creamy gel texture gives an even, natural result to a tattoo effect with a long-lasting hold under all conditions (water, heat, etc.).

Aqua brow is available in 7 shades.

PRO SCULPTING BROW

PRO SCULPTING BROW is a 3-in-1 Pencil that perfectly fills the hair, and is specifically designed to contour and sculpt brows, giving you a matte, powdery finish in 3 easy steps.

The slanted edge colors and defines.

The brush combs and sculpts.

The sponge tip highlighter adds natural light for perfectly sculpted brow.

PRO SCULPTING BROW is available in 5 shades.

MAKE UP FOR EVER PRO-SCULPTING PALETTE & BROW LIQUID LINER will be launched exclusively at all MAKE UP FOR EVER Boutiques starting September 1^st, 2016.

MAKE UP FOR EVER PRO-SCULPTING PALETTE will be launched at the retail stores starting October 1^st, 2016.

About Hrush Achemyan:

As an enthusiast of all things artistic, Hrush Achemyan, a self-taught makeup artist, transformed her hobby of doing makeup in her bedroom into a world renown empire, Styled by Hrush. Over the past decade, she has cultivated a massive following of the everyday woman, aspiring makeup artists, celebrities, and artists of all kinds.

Hrush credits her clients for allowing her to express her art freely and experiment with techniques she has learned from oil painting. In addition to her prestigious editorial and red carpet work, Hrush is recognized as a top celebrity artist and master makeup educator worldwide. By sharing her talents with others and highlighting the best features of a person’s face, she believes that the power of makeup is not only to alter physical features but also increase one’s confidence. She believes that every person is naturally beautiful in their own way and that makeup is simply a tool to accentuate this beauty further.

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From backstage, to the stage itself, and finally to prestigious perfumeries around the world, NEBU Milano is in the spotlight, proving to be the “Haute Couture” of niche cosmetics where glamorous, high luxury packaging meets the preciousness of enriched essential minerals. Available exclusively at Paris Gallery, this exciting niche brand is taking the makeup world by storm.

NEBU Milano was created by American recording artist/song-writer Tamara Gee (Co-Founder, Creative Director and ambassador) and her husband Adam Gee (Co-Founder, Co-Creator and CEO). They noticed the cosmetics that were used on stage and filming sets could not resist the heat and humidity of sound stages and hot lights and were damaging to the skin. This realization prompted them to produce a stunning cosmetic line with luxurious packaging, supreme quality, long-lasting components and skincare ingredients. NEBU Milano products are 100% Made in Italy.

The Inspiration

Fascinated with ancient history and mythology, Tamara and Adam discovered that NEBU was the symbol of gold in ancient mythology. Inspired by the ancient usage of pure gold, they triple plated all NEBU Milano products in 24 carat gold and platinum. Each product features Swarovski crystal elements and designed with very soft, round and feminine curves. The brand has been showcased at various Swarovski events around the world as a model of exceptional handcraft and knowhow.

The Ingredients

Noted to be the most precious and luxurious product on the market, NEBU Milano has received praise and accolades for creating formulas deeply enriched with antioxidants, vitamins A and E, jojoba and coconut oil, and free of paraben and animal fats.

The Products

SUNDISK

The brand’s signature item is the baked “SUNDISK” compact powder that comes in three sizes and a variety of textures (matte, iridescent and glossy) and formulas including face and body bronzers, highlighters, pressed powders and blushes. NEBU powders reflect personal beauty, just as a couture dress would. Every product has a mystic, thought-provoking name and story that takes women on an exceptional journey. All NEBU Milano powders can be used either dry or wet. Additionally, it is a buildable product. After application, the skin of the face and body is even, glowing, relaxed and smooth, leaving a light and protective film. Luminosity that lasts all day is one of the features that women rave about. As an added touch, all NEBU Milano products are sold with a precious, soft carrying bag.

AMORE VIVACE

Recently introduced by the brand, the “AMORE VIVACE” lip color collection is available in two incredible formulas featuring 26 stunning shades that are proving to be beauty staples for all women.  Available in satin matte as well as jelly gloss, these formulas are highly moisturizing and enriched with vitamins and minerals. Tamara was inspired to tie in the element of her biggest passion, music, into the creation by naming each lip color with musical terms such as Adagio, Maestro, Aria, Staccato, Legato, etc.

KABUKI

NEBU Milano’s luxurious Kabuki brush collection is elegant and prestigious. The kabuki brush ensures perfect application for all NEBU Milano powders and bronzers, creating highlights and definition, thanks to the pure white synthetic bristles. It effortlessly creates a natural or strong effect, thanks to its unique shape. Finally, it is decorated with Swarovski crystals for an ultra-chic effect found on every piece of the collection which features three stunning designs.

Sought after by all types of women, the world of cosmetics has truly welcomed a star that is NEBU Milano.

Two British beauty icons, 15 years of London looks… Join us to celebrate the 15^th anniversary of the most successful, unrivalled partnership in the beauty world. Rimmel and Kate Moss introduce a special-edition lip collection in Kate’s favourite reds and nudes. Revel in timeless Brit cool at its best.

Rimmel’s muse since 2001, Kate has always embodied the edgy styles and soul of the capital city; she’s the true original spokesperson for the London Look. Paying homage to Kate’s most iconic looks, the new anniversary collection celebrates the different facets of her fashion personality from red carpet idol to boho goddess.

Kate says: “I’m incredibly proud of my 15 year relationship with Rimmel. It’s a brand very close to my heart; my first ever lipstick was Rimmel Heather Shimmer. The partnership has strengthened and evolved over the years, with me taking an actively creative role. The new anniversary collection echoes some of my favourite London looks from the last decade and a half. I’ve focused on reds and nudes because they’re the colours I love to wear – each shade reflects a different side of me.”

Anniversary Collection: Lasting Finish Lipstick By Kate

First introduced in 2011 to mark the 10^th anniversary of Rimmel and Kate’s relationship, Lasting Finish Lipstick By Kate was the model’s debut make-up line. Loved by Rimmel girls everywhere, it’s a global phenomenon with thousands of lipsticks sold over five years. Building on this success the anniversary collection stars six lust-worthy shades – three reds and three nudes – each inspired by a classic Kate look.

• Muse Red #51 is a rich, head-turning crimson that evokes Kate’s effortless elegance on the red carpet. Kate comments: “When I’m going somewhere special, a bold red lip makes me feel ‘done’. I created Muse Red for that perfect blend of drama and sophistication.”

• Inspired by Kate’s love of playful and rebellious fashion, Idol Red #52 is a lush, vibrant red for a daring, cutting-edge look.

• Exuding vintage glamour, Retro Red #53 is a sumptuous berry red that reflects the revamped ‘40s and ‘50s retro style that Kate adores.

• Boho Nude #56 is a warm caramelised nude that complements Kate’s laid-back boho look. She says: “My secret to pared-back boho beauty is natural, earthy shades. I love how the caramel tones of Boho Nude lipstick warm my skin.”

• Kate’s renowned rock chick style is captured by Rock N Roll Nude #54, a peach-tinted neutral for party girls everywhere. Wear with smoky eyes and a wild-child attitude.

• Taking inspiration from Kate’s everyday street look, My Nude #55 is a beige nude shade for understated casual chic. Team with a blazer for a dash of Kate’s nonchalant cool.

All of Kate’s lip shades are designed to dazzle throughout the day with a full impact formula that’s infused with light-reflecting Black Diamonds. What’s more, the richly-saturated, luminous colour lasts for up to 8 hours. Your pout will have the power to mesmerise.

In honour of the 15^th anniversary, the collection has a premium looking special-edition pack. The elegant, designer-style casing is revamped in metallised rose-gold – Kate’s favourite colour – making each lipstick a perfect collector piece.

Iconic Ad Campaign

In celebration of 15 years of the London look, the print advertising campaign sees Kate recreating two of her most iconic styles. In the Red look, she is a smouldering femme fatale with ravishing scarlet lips and tips. In the Nude look, she rocks the boho chic look complete with tousled locks and a shaggy gillet. Both visuals are emblazoned with Kate’s name – her signature of approval.

Rimmel + Kate Moss equals a beautiful partnership! Celebrate with iconic shades created by Kate, inspired by her London looks.

It’s time to celebrate 15 years of London looks from Rimmel and Kate Moss! The cutting-edge beauty brand and the super-cool supermodel mark the 15^th anniversary of their ultra-successful partnership with a special-edition collection for lips. Inspired by Kate’s most iconic looks over the years, the line-up stars an array of legendary reds and nudes.

Price: 45aed

Point of Sales: Lifestyle, Max, Boots, Carrefour

On-Counter: September 2016

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