AN IRRESISTIBLE FRAGRANCE EAU DE PARFUM INTENSE

“The floral is gourmand, appealing and delicious. A real magnet, making you want to smother the skin in kisses,” states Delphine Jelk, who has co-created this new composition. Discover a new melody, in which the candy floss accord fuses with the Guerlinade, like an exquisite blend of its gourmand notes of vanilla and Bulgarian rose essence. A dash of bergamot, paired with a blueberry note, reveals all of the fragrance’s energy. They are accompanied by soft white musk and a woody sandalwood-patchouli accord with a stunning sillage. no one will be able to resist this voluptuous sensuality.

La Petite Robe Noire takes her new StylishDress for a spin from Moscow to New York. The charm of this Eau de Parfum Intense works its magic and continues to make heads turn even after she has passed by…

A SENSATIONAL BOTTLE

The glass of the legendary “upside-down heart” bottle has been tinted a magnetic and incredibly chic midnight blue. In silhouette, the new dress design is revealed – it leaves the shoulders bare and seems ready to take flight at the slightest movement.

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The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.

THE POWER TO CHANGE

The new film, which will be released on July 1, 2016, and screened across a wide range of digital platforms, steps up the Love the Ocean initiative with an individual call to action. The film’s aim is to convince each and every one of us that we can make a difference. “As individuals, we have more power to change the world than we think,” says Scott Eastwood, who — having been born in California and raised in Hawaii — feels a special connection to the ocean.

Shot near the actor’s home in San Diego, the DAVIDOFF Cool Water film highlights Scott Eastwood’s concern for ocean conservation and his commitment to fighting water pollution issues. It also features a beach clean-up organized in partnership with the National Geographic Society and the Surfrider Foundation. Given that 80 percent of pollution in the marine environment comes from land and that by 2050 current estimates indicate that the ocean will contain more plastic than fish when measured by weight, beach clean-ups are one way — along with simple lifestyle changes — that individuals can take action. According to Shah Selbe, National Geographic Explorer: “Even a single person can make a massive amount of difference when it comes to ocean conservation.”

FROM THE INDIVIDUAL TO THE GLOBAL

By extending its Love the Ocean initiative with an individual call to action, DAVIDOFF Cool Water aims to complement the impressive progress being achieved on a global scale by the National Geographic Society’s Pristine Seas project. Since 2012, DAVIDOFF Cool Water has supported 14 Pristine Seas expeditions, which informed the establishment of five marine protected areas, totalling 1,713,518 square kilometres or 2.18% of the world’s ocean.

The inspiring message of the film is that we all have a part to play — which is why, throughout summer 2016, DAVIDOFF Cool Water will be promoting beach clean-ups in key countries, encouraging individuals, wherever they may be, to demonstrate their love for the ocean and to contribute to change. As Scott Eastwood says at the end of the film: “It starts with one — one hour of your time, one day, one piece of trash.”

ABOUT THE LOVE THE OCEAN INITIATIVE

DAVIDOFF Cool Water has a long-standing partnership with the National Geographic Society’s Pristine Seas project — which involves scientific expeditions to explore and document fragile marine environments across the globe. Every year, DAVIDOFF Cool Water mobilizes its millions of loyal users worldwide around the Love the Ocean initiative, with the commitment that each bottle of DAVIDOFF Cool Water sold will help protect 10,000 square metres (more than 100,000 square feet) of ocean.

Visit love-the-ocean.com to learn more.

THE OCEAN: VITAL STATISTICS

– 71% of the globe is covered by ocean

– 50%+ of the oxygen we breathe is produced by the ocean

– 350 million jobs globally are linked to the ocean

– 90% of the world’s fisheries are overexploited or fully fished

– 47% of edible seafood is wasted each year in the United States alone

THE FIVE MARINE PROTECTED AREAS

– Gabon (Gabon Marine Protected Area Network) – 46,000 square kilometers

– Palau (Palau National Marine Sanctuary) – 500,000 square kilometers

– Pitcairn (Pitcairn Islands Marine Reserve) – 830,000 square kilometers

– Galapagos (Galapagos Marine Reserve) – 40,000 square kilometers

– Desventuradas Islands / Chile (Nazca-Desventuradas Marine Park) – 297,518 square kilometers

Price List:

HORIZON EDT 75ML – AED220, HORIZON EDT 125ML – AED295

Point of Sale:

Available at all Wojooh stores

Miuccia Prada has created a world that celebrates the modern woman, and with that a fragrance that encapsulates everything that makes her unique. Fragrance has the ability to take us back in time to a place, a moment – it is a portal to re-awaken our memories. This Eid is a time of happiness and celebration, it’s a precious time at home with family and friends. Miu Miu would like to spread the joy amongst the women in the community during this special occasion as Miu Miu was created for Her.

The Inspiration

Miu Miu is a brand in love with contradictory women: intelligently frivolous, fearlessly fun, seriously lighthearted, feminine feminists.

Miuccia Prada understands implicitly that fashion is not superficial: it mediates our relationship to the world around us.

The power to construct identity – to acknowledge, twist, and break rules – is the prerogative of the Miu Miu woman. It’s her declaration of independence.

She sets her own agenda, she will not submit. Her style is the embodiment of these qualities, at once delicate and forceful, refined and raw, demure and outrageous.

The Story

A fragrance can’t say everything we’re thinking but it triggers immediate reactions and evokes deep emotions and memories.

But with Miu Miu nothing is ever exactly what it seems because the codes of real and artificial, fantasy and reality, classic and modern, are always twisted and reworked.

There is a coy, mischievous quality to everything in the brand; it flirts with, and upsets, expectations. So the first fragrance for Miu Miu is something of a chimera: you can’t quite categorize it because it refuses to be categorized. The scent is elusive – the Miu Miu character naturally rejects the expected, the proper, the reserved, or the clichéd – because the qualities it evokes are elusive: youth, femininity, freedom, and confidence that comes from knowing exactly what you want.

The Perfume

Miuccia Prada is a master of the counterintuitive. She mixes the common and the ultra refined to create something surprising and knowing yet never contrived.

Drawing on Prada’s inspiration, perfumer Daniela Andrier creates a study in contrast. She starts with an elegant, sensual floral, lily of the valley, composed of real jasmine, real rose absolute, and synthetic green notes.

The soft, fresh, ingénue scent is set against a deep earth-toned background: the wood and pepper of Akigalawood®, an extract of patchouli. The Akigalawood® adds a brooding mystery to the subtle sparkle of the floral. The surprising combination feels natural and timeless – flower and earth – but the effect created by the multi-faceted process is utterly contemporary, an alchemic sleight of hand.  The final effect is both scintillating and a little defiant: very Miu Miu.

The Bottle

Like the fragrance itself, the Miu Miu bottle is a contradiction in terms. The sensual, soft blue-pillowed opaque glass – reminiscent of Miu Miu’s signature matelassé – with white matte collar is simultaneously traditional and pop. The translucent red disk gives a playful, graphic, outré quality; the warm tone complementing the cool of the bottle. The overall effect is youthful and feminine but also that of a slightly exaggerated elegance: a vaguely-remembered dream re-rendered in vivid Technicolor.

The Girl

Stacy Martin is a singular talent with a playful intelligence and artistic rigor that is the essence of Miu Miu. Shot by renowned photographer Steven Meisel, the advertising campaign for the first fragrance captures Stacy’s unique nature: at once soft, ultra-feminine and a little edgy. Her exaggerated eyes, sweptback hair and sky-blue patterned Miu Miu party dress – that perfectly complements the colored glass of the bottle – all recall the optimism of early ‘60s cinema and the lighthearted, playful spirit of the brand.

That lightness of spirit takes an unexpected plot twist in the final shot: Stacy comes nose-to-nose with a black-and-white kitten. In typical Miu Miu fashion, the encounter has an uncommon twist: Stacy and her kitten are engaged in a battle of wills, the perfume bottle the contested prize.

Available in perfumeries and department stores

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In our lives we all have someone anonymous who supports us and is by our side all the time. This anonymous hero gives without expectations in return. He is devoted and always there to help.

As the anonymous hero is unique in our lives, Loewe, the Spanish luxury pays tribute to all our anonymous heros with a unique 7 ingredients fragrance. Inspired by the deepest feelings that a colour can awaken in human beings to create the new 7 Loewe Anónimo fragrance for men which is more serene, passionate and Anonymous than ever.

For its latest launch, Loewe has focused on the colour black, a colour which invites us to reflect and which awakens very deep inner attitudes.It is perhaps the most supremely elegant colour because of its historical connections with the fashion world.

The magic of 7

Full of contradictions, 7 represents opposition and imperfection because it is indivisible but it is also perfect and is the sum of one odd and one even number. The number 7 is full of passion and is considered the lucky number.

Although most fragrances use between fourty to sixty ingredients, 7 Loewe Anónimo uses only 7 unique new ingredients.

– Top notes: Berries and frankincense.

– Heart: Benjoin and Vetiver.

– Base note: Labdanum, sandalwood and Loewe leather.

Loewe releases the mystery of its new perfume, 7 Loewe Anónimo. 7 ingredients for an inimitable perfume worthy of 21st century heroes. An aroma born of the most human side of the most magical number of all, together with 7 more anonymous values of this new Loewe hero: generosity, passion, serenity, vitality, tradition, courage and humanity.