Brought alive thanks to a myriad of distinctive features, colours and materials, the Giorgio Armani Eyewear collection is inspired by his runway looks.

Reflecting the daring desire to break the mould in a subtly irreverent way, this is a new interpretation of Giorgio Armani style in a collection communicating a liberal POV that is both discerning and dramatic.

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OPPOSITES ATTRACT

The new Emporio Armani eyewear echoes the eponymous fashion collections in a play on contrasts. Men’s and women’s models dialogue, opposites attract and merge in a mix of materials and colours. Striking details in all the styles reinforce the strong brand identity. Comfort and fit for all is a key feature, the frames are constructed with charisma and flair. A perfect match of design and functionality.

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Celebrating the success of this year’s chart-topping releases, the Ray-Ban festival season rocks on! Bridging past and present, the world’s most popular eyewear brand evolves cult style into luminous new tones and shifting shades.

Never afraid to mix it up, Ray-Ban opens the show with a contemporary tribute to its most iconic shape: the Ray-Ban Aviator. Exploding onto center stage as the latest star of the daring new Blaze story, flat mirror shades and a bold new bar give the icon of icons larger-than-life appeal with a cutting-edge look and feel. Next-up, high-definition color profiles and light gradient shades on super-fine double bridge metal styles showcase the look of this year’s hottest trendsetters, giving Ray-Ban showstoppers and fresh protagonists a radical spin on bohemian cool.

And finally, the bold personality of a trend leader frames cult metal style from an all new angle – introducing The Marshal. The closing act flaunts showdown optical style on statement metal icons and highbrow Clubmaster and Clubround frames with trending transparent and striped brows to give this year’s optical selection must-have status for style gurus who rock to their own beat.

Stand out from the crowd in one-of-a-kind style – Ray-Ban.

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Vogue Eyewear celebrates its new brand philosophy with an exciting release dedicated to the many faces of true beauty that define the #ShowYourVogue campaign.

Shaped to the expressive vision of contemporary women, the Vogue Eyewear Fall Winter collection focuses on showing off your true colors. Looking to this season’s latest trends, the collection offers a rich array of frames that are made to show what it takes to be spectacularly you! Inspired by fashion statements and must-have styles of this year’s most influential trendsetters and designers, Vogue Eyewear reveals its unparalleled ability to interpret the season’s hottest trends from every angle, offering women of all ages and tastes an incredibly diverse selection of looks that express their attitude, while always staying in the moment and on-trend.

Made to shine, dazzling glitter layers and candy-pop lenses add a light, playful feel to the ever-changing look of fashion-forward women with an eclectic range of styles, while colorful tropical prints and mirror shades define the multi-faceted design concept of the casual-chic shape selection designed to fit the many moods of urban style.

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55FIFTY7, the unique diamond design studio, announces the launch of its limited collection in line with the UAE National Day, “55FIFTY7 National Day Collection”.

Inspired by the heritage of the UAE, the “55FIFTY7 National Day Collection” reflects the colours of the UAE flag presented through Pearls, black and white Diamonds, and colourful precious gemstones, such as Red Ruby and Green Emerald.  Every piece displays the traditional Emarati jewellery with a modern twist bringing the traditional pieces to life. Each piece elegantly designed; the “55FIFTY7 National Day Collection” includes;

Vault of Heaven: a pendant studded with diamonds and an intricately-carved mother of pearl set in 18kt white gold with emerald beads and 18kt white gold chains.

Doors To Salvation: a ring with emeralds and diamonds set in 18kt gold with the emerald bezels in 18kt yellow gold polish.

Celebrations: a pair of delicate earrings set in 18kt white gold with stars studded in blue sapphires and with a cabochon emerald drop and a ruby drop.

Star Gaze: a ring with stars studded in diamonds and rubies set in 18kt white gold.

Midnight Beauty: a long necklace with sapphire beads, pearls and diamonds set in 18kt white gold.

Sultana: a necklace with white cultured pearls and diamonds set in 18kt white gold with hanging cabochon emerald drops and an oval emerald.

The “55FIFTY7 National Day Collection” is now available and retailed exclusively at 55FIFTY7 studio at Dubai Design District, d3.

About 55FIFTY7: 55FIFTY7 is a unique, first of its kind diamond studio founded in 2015 by Dr. Harshad Mehta, Founder and Chairman of 7Cs Group and Ms. Maryam Hassani, graduate Gemologist and Interior Designer. The concept behind 55FIFTY7 is to inspire guests to passionately create their own designs and translate them into signature jewellery using state-of-the-art technology and with the help of the 55FIFTY7 design team, bring any concept to life.

55FIFTY7 Store Location: Dubai Design District, Building 8, Unit 402. Home visits available.

Vogue Eyewear celebrates its new brand philosophy with an exciting release dedicated to the many faces of true beauty that define the #ShowYourVogue campaign.

Shaped to the expressive vision of contemporary women, the Vogue Eyewear Fall Winter collection focuses on showing off your true colors. Looking to this season’s latest trends, the collection offers a rich array of frames that are made to show what it takes to be spectacularly you! Inspired by fashion statements and must-have styles of this year’s most influential trendsetters and designers, Vogue Eyewear reveals its unparalleled ability to interpret the season’s hottest trends from every angle, offering women of all ages and tastes an incredibly diverse selection of looks that express their attitude, while always staying in the moment and on-trend.

Made to shine, dazzling glitter layers and candy-pop lenses add a light, playful feel to the ever-changing look of fashion-forward women with an eclectic range of styles, while colorful tropical prints and mirror shades define the multi-faceted design concept of the casual-chic shape selection designed to fit the many moods of urban style.

LIGTH&SHINE

Shimmering glitter tones and a myriad of shades dazzle with style that is spectacularly you! This on-trend double bridge phantos shape comes in a varied color selection that reflects the individualistic spirit of contemporary style. From fun glitter layers and flat, super colorful mirror shades for contemporary women who are not afraid to show their true colors, to evergreen classics with soft shades for a toned down take on stylish design with versatile appeal, this shape is the perfect frame for women who love light, modern style with expressive flair. Available in bi-layer combinations of dark blue/glitter pink, dark violet/glitter yellow, beige/azure glitter, top cyclamen/violet glitter and versatile black or havana.

LIGHT&SHINE

Embracing the expressive vision of up-to-date protagonists, this modern cat-eye optical shape frames the latest fashion trends with light, confident style. Featuring a vivid selection of glitter layered fronts and colorful solid temples, as well as a high-impact total black option, this personality-packed look flaunts an upswept brow for a defined profile and flattering high-set temples for playfully provocative style with attitude. Choose from vivid glitter combinations of dark blue/ glitter pink, dark violet/glitter yellow, beige/azure glitter, cyclamen/ violet glitter with solid color temples and total black.

TROPI-CHIC

Classic-modern silhouettes alternate with fresh prints and sophisticated styling to cut a stand-out profile in the urban jungle. Trendy tropical print temples give the refined metal profile of this rounded metal shape an adventurous edge for chic women who love to challenge the norm. Available in a varied palette, including bluette, turtledove, black and brown, for both versatile and more modern looks.

TROPI-CHIC

A sleek construction and multi-color prints make this glam-chic style an edgy statement of individual beauty. Combining a rounded butterfly shape with a brand new flat, inset-lens profile and tropical-print on polished metal temples, the frame offers a dense color story for a variety of bold, expressive looks. With light nylon fiber fronts in tones ranging from seasonal turtledove and bluette to dramatic dark red, black and dark havana, and classic gradient & multi-color mirror lenses – including unique shades of grey mirror yellow rose and azure gradient pink gradient brown – this style is all about contemporary contrast with playful attitude.

METALLIC BEAT

Sophisticated yet unexpected, rock-chic metal angles offset a captivating new shape with powerful allure. Showcased in the FW17 Advertising campaign by Gigi Hadid, this incredibly flattering, nylon fiber cat eye shape features a polished metal décor on the frontal and high set, linear temples for a chic, stylish look, while playful bi-color frames, including daring combinations of turtledove/dark red, bordeaux/ cyclamen, Havana/bluette and total black or total Havana versions offer a great selection of spirited looks and attitudes.

METALLIC BEAT

Designed to contour the unique profile of contemporary women, this bold rimless shape contrasts a cutting-edge flat lens construction with a feminine butterfly shape and polished metal details for on-trend style. In a sophisticated play on eye-catching finishes and multi-color shades, polished metal details on flat mirror lenses and matt temples in metallic tones or soft pink, azure or brown, create a glamorous look with chic urban attitude.

METALLIC BEAT

Total metal allure! Keeping up with trends while standing out, this ultra-chic style reflects the effortlessly beautiful side of you. With its feminine, super trendy double bridge and rimless cat-eye shape, ultra-fine metal detailing adds a polished finish to the matt-finish frame, while multi-colored gradient and mirror lenses define the look with exuberant fashion-forward appeal. Matte gold, light brown, light pink gold, azure and pink metal elements are matched with tone-matched mirror lenses for contemporary style, while a soft grey gradient/gold version offers a more essential, versatile attitude.

Introducing The London England Collection – new opticals and sunglasses for women, featuring an oversized logo on the temples. The Burberry London, England logo was introduced in March 2016, and is found on sweatshirts, scarves and leather accessories. This collection marks its first appearance on eyewear.

The distinctive Burberry logo on the temples defines the frames. Sunglasses comprise of round, irregular and square styles, with opticals in square and irregular shapes. The hinges are finished with subtle engraving that references Trench Leather, our exclusive fabric inspired by the grain of the iconic trench. The overall effect is modern yet classic – a perfect complement to the womenswear pieces.

The collection will be available from November 2017.

SUN FOR WOMEN

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Irregular acetate front frame, with gradient lenses.

Featuring an oversized Burberry London England logo on the temples.

Colour palette: black frame on black temple with pale gold logo, light tortoiseshell frame on light tortoiseshell temple with pale gold logo, blue frame on blue temple with pale gold logo, green frame on green temple with pale gold logo.

Available at Burberry.com, Burberry stores and selected retailers worldwide from November 2017.

SUN FOR WOMEN

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Square acetate front frame, with gradient lenses.

Featuring an oversized Burberry London England logo on the temples.

Colour palette: mink tortoiseshell frame on mink tortoiseshell temple with pale gold logo, grey frame on grey temple with pale gold logo, burgundy frame on burgundy temple with pale gold logo.

Available at Burberry.com, Burberry stores and selected retailers worldwide from November 2017.

SUN FOR WOMEN

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Round acetate front frame, with gradient lenses.

Featuring an oversized Burberry London England logo on the temples.

Colour palette: black frame on bi-layer black and dark tortoiseshell temple with pale gold logo, tortoiseshell frame on bi-layer tortoiseshell on light tortoiseshell temple with pale gold logo, burgundy frame on bi-layer burgundy on green tortoiseshell temple with red logo, navy frame on bi-layer navy on dark tortoiseshell temple with blue logo, beige tortoiseshell frame on bi-layer beige on nude temple with cream logo, honey tortoiseshell frame on bi-layer black on honey temple with beige logo.

Available at Burberry.com, Burberry stores and selected retailers worldwide from November 2017.

OPTICAL FOR WOMEN

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Round acetate and metal front frame.

Featuring an oversized Burberry London England logo on the temples.

Colour palette: black and pale gold frame on black temple with pale gold logo, mink and pale gold frame on mink temple with pale gold logo, burgundy and pale gold frame on burgundy temple with pale gold logo, green and pale gold frame on green temple and pale gold logo.

Available at selected retailers worldwide from November 2017.

OPTICAL FOR WOMEN

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Square acetate front frame.

Featuring an oversized Burberry London England logo on the temples.

Colour palette: black frame on black temple with pale gold logo, light tortoiseshell frame on light tortoiseshell temple with pale gold logo, blue frame on blue temple with pale gold logo, burgundy frame on burgundy temple with pale gold logo.

Available at selected retailers worldwide from November 2017.

FREE EYEWEAR & EYECARE FOR CHILDREN

Since Grand Optics’ inception in 1997, by the founder & CEO Shawqi Ghanem, the company has been fully dedicated to their clientele and focused to further strengthen its position as the most trusted optical services provider in the region. Throughout its twenty years, Grand Optics has provided innovative vision solutions and has captured the imagination of customers across the UAE, Oman, Egypt, Bahrain, Saudi Arabia. Grand Optics is the region’s leading luxury eyewear retailer and provider of innovative vision care, and is giving back to the community through their newly launched cause dedicated to children “Kids Right To Clear Sight”. Grand Optics believes in every child’s right to healthy vision, and is launching for the first time in the region, their local initiative “Kids Right To Clear Sight” to give back to the community by providing children with free vision care, and a chance to live a better life. By aiding them with their eyesight, Grand Optics hopes to help children grow, and aid them to develop their own perspective accompanied by their new vision.

For the occasion of back-to-school, from the 13^th of August to the 13^th of September 2017, Grand Optics will offer children free eyewear, vision screening, and lens fitting with any adult purchase. The key to this initiative is the provision of sufficient, successful and sustainable vision care service to the local community of children – to best support and aid them in their natural development, whilst raising awareness for the cause. Grand Optics has partnered with Eye Consultants clinic in Dubai Healthcare City, a leading pediatric ophthalmologist for children in the UAE, to further bring attention to the importance of children’s vision care.

Grand Optics represents an extensive variety of luxury, designer, bridge and exclusive brands for clinical eyewear and sunglasses – as well as a wide range of high quality ophthalmic lenses, with comprehensive choice of coloured and tailor-made contact lenses, to fulfill every customers’ needs. Grand Optics’ strategy is to supply the finest selection of latest eyewear styles for its unique customer base in the GCC market, and cater to a distinct clientele seeking excellent products, services & after sales care.  Grand Optics delivers its promise of a new perspective and different vision, whilst providing customers with the latest trends in eyewear with every pair of glasses, sunglasses, contact and optical lenses.