EXCEPTIONAL COMPLETE CARE: Orchidée Impériale Rich Cream
Stress, pollution, changes in the weather… skin is increasingly stressed and weakened. Skin dryness, whether genetic or due to environmental factors, affects all skin tones and concerns all women nowadays. Orchidée Impériale Rich Cream offers women unprecedented twofold effectiveness: it targets and reduces the visible effects of time as well as “normalising” dry skin, teaching it how to function normally again.
THE ORCHID’S EXTRAORDINARY POWER TO REGENERATE DRY SKIN
Formulated using Cell Respiration™ technology, this total age-defying skincare is also infused with an exclusive complex enriched with precious Abyssinian oil, which targets the main factors responsible for skin dehydration active in the skin’s different layers. Orchidée Impériale Rich Cream’s ultra-comfortable texture penetrates to the heart of the skin, without leaving the slightest oily film. It delivers an instant and lasting lipid-replenishing action. Perfectly nourished, skin looks regenerated and regains its elasticity and firmness.
THE BEST OF SCIENCE.
The Rich Cream, born of the newgeneration Orchidée Impériale, contains exclusive Cell RespirationTM technology targeting the phenomenon of hypoxia (lack of oxygen at the heart of the cells). After 15 years’ research, Guerlain scientists have demonstrated the action of the Gastrodia Elata orchid (an essential flower in traditional Chinese medicine) on a sensor – HIF – regulating cell oxygen use*. In fact, without this breath of life, cell regeneration slows down, energy production mechanisms are impaired and the cell matrix breaks down. Thanks to this major scientific discovery, the new-generation Orchidée Impériale enables more effective oxygen distribution in cells, which optimises their energy to enhance cell longevity*. Skin is firmer and looks younger for longer with repeated applications.
* In vitro test on ingredients.
ORCHIDÉE IMPÉRIALE Available from November 1st 2017
A FORMULATION AND TECHNOLOGICAL FEAT
With time, pollution, stress and increasingly harsh environmental conditions, the skin’s barrier is impaired. The extracellular matrix is impoverished and hyaluronic acid decreases, leading to moisture loss. Then comes skin dryness and feelings of tightness. Orchidée Impériale Rich Cream is able to restore all of the skin’s suppleness, offering it intense nutrition without an oily feel.
At the heart of the Rich Cream, an exclusive complex teaches skin that is dry or has been dried out by its environment how to function normally again. Structured on the basis of a combination of active ingredients specially chosen for their complementarity and affinity with the skin, it acts on the main dehydration factors. This complex contains a rare ingredient – precious Abyssinian oil, whose nourishing and emollient properties have been known for thousands of years. Legend has it that the Queen of Sheba used this elixir to maintain her skin’s radiance. Abyssinian oil, selected for its exceptional purity, is produced by cold pressing the seeds of the Crambe abyssinica plant, native to Ethiopia. It is rich in omegas 3, 6 and 9, fatty acids known to strengthen the hydrolipid film. The rich cream restores all of the hydration and comfort of normal skin. Skin is instantly nourished and more resistant when faced with external aggressors. It is soft, satin-smooth, glowing and comfortable. The visible signs of ageing fade away and wrinkles and fine lines are smoothed. Without leaving an oily film, the Rich Cream allows easy make-up application.
REMARKABLE SCIENTIFICALLY PROVEN RESULTS.
Orchidée Impériale Rich Cream deploys all of its moisturising, lipid-replenishing and age-defying powers in a single application. This efficacy has been validated by dermatologists and confirmed by women.
THERE IS AN INSTANT MOISTURISING EFFECT THAT, MOST IMPORTANTLY, INCREASES WITH TIME. SKIN THEREFORE REMAINS HYDRATED FOR 24 HOURS*.
+55%* HYDRATION at 6 hr*, +63% at 24 hr* ; +20%** FIRMNESS ; +20%** DENSITY ; +24%** ELASTICITY ; +25%** EVENNESS ; +30%** RADIANCE ; +21%** SKIN TEXTURE FINENESS
ORCHIDÉE IMPÉRIALE RICH CREAM ALSO NORMALISES DRY SKIN. IT HELPS A WEAK EPIDERMIS BECOME MORE RESISTANT AND REGAIN THE COMFORT OF NORMAL SKIN.
Efficacy validated by women: *** 89% of women find that feelings of discomfort and tightness disappear from the very first application. Skin is hydrated, nourished and comfortable all day long. After one month, it is more resistant when faced with harsh weather conditions. Last but not least, Orchidée Impériale Rich Cream gives women a sense of well-being and boosts their self-confidence.
* Instrumental test, 11 women, results 6 hours and 24 hours after application.
** Clinical test by a dermatologist, 31 women, results after two months of use.
*** Satisfaction survey, 61 women, results after one month of use.
A MODEL OF SUSTAINABLE LUXURY.
True to its environmental commitment for the past decade, Guerlain has entirely redesigned the packaging for the fourthgeneration Orchidée Impériale cream. After a year’s research and development, this exceptional skincare’s new case is even more lightweight and refined than ever. It uses fewer raw materials and lighter glass. These technical developments have reduced the weight of the jar by 60% and its carbon footprint by 57%. The contents and container now share the same philosophy of responsible luxury acclaimed by our consumers.
A MADE-TO-MEASURE APPLICATION TECHNIQUE.
Women need to take a break and make time for themselves in order to restore a kind of inner harmony. Sophia Kremser, an expert at the Guerlain Institut at 68 Champs-Élysées, has created an exclusive four-step method, combining massages and breathing exercises.
1- Before applying the Rich Cream, breathe in deeply and apply slow pressure points on the chin, under the nose, between the eyebrows and at the temples.
2- Then smooth the Rich Cream from the inside of the face outwards.
3- Then energise the skin by making energetic circles with closed fists over the cheekbones, forehead and neck.
4- Finally, relax the features, placing your left hand on your forehead and your right hand on your right cheek. Gently slide both palms simultaneously over the contours of your face. Breathe in deeply and accompany the massage by tilting your head from left to right.
Website: http://www.guerlain.com/me/en-me
