For the Creative Director of Carolina Herrera Fragrances, Carolina Herrera de Baez, perfume is primarily an olfactory journey intrinsically linked to oneself. With the luxury brand’s latest release, she conceives the scent of life in full romance.
Carolina Herrera de Baez invites us to sit and reconnect with happiness through CH L’Eau. “It is the fragrance of a summertime flirt; it evokes the feeling of being in love,” she says. A light and bright, breezy juice that encapsulates the freshness, and crispness of a new summer day.
For the creation of this new product, Carolina Herrera de Baez works with Perfumer Juliette Karagueuzoglou to develop a fragrance with the weightless presence and luminosity of romance meeting freshness. The result is an uplifting aroma with surprising tenacity, beautiful diffusion, and great radiance; filling the air with the most intense energy.
From love to happiness, CH L’Eau leads us by the nose on a holiday romance. A multifaceted scent tribute to an amazing blend of Red Tea, Blood Orange, and a mixture of citrus ingredients into a woody base made of enticing vetiver, the finest cedar wood, and the purest patchouli.
“The fusion of the Red Tea Accord with Blood Orange builds the unusual signature of the fragrance. A dive into the bittersweet profile of the fruit, into its mouth-watering pulp with a hint of flesh mellowness. The perfect balance for an elegant and yet smiling juice.” Juliette Karagueuzoglou says.
Representing the bright spirit of CH L’Eau, supermodel Lily Aldridge and counterpart Justice Joslin make their way to a Caribbean island for the campaign; just as the packaging does. A luxurious golden topper from which Carolina Herrera’s initials hang and tubular glass flask that keeps a joyful and multipurpose fragrance that, just like the well-known white shirt of Carolina Herrera herself, fits seamlessly into any woman’s lifestyle.
