Charlotte Tilbury has announced further expansion of the brand in the Middle East with the upcoming opening of two new Beauty Wonderlands – Villagio in Qatar and Yas Mall in Abu Dhabi, both in partnership with retail franchise operator M.H Alshaya Co.
To celebrate the fourth and fifth Beauty Wonderlands in the region – and to officially open Dubai Mall – Charlotte also announced plans for a week-long Tilbury Tour of the Middle East this October. During the first week of October, Charlotte will visit Dubai to celebrate the opening of her Beauty Wonderland in the Dubai Mall, with three events being held:
• Tuesday 2nd October:
o Charlotte will host a celebratory event for all of her fans and followers in her store.
o Guests will have the opportunity to meet and greet Charlotte, find their perfect look from her iconic 10 looks wardrobe and experience a Tilbury Transformation with one of Charlotte’s team of makeup artists.
o Tickets for the event are priced at 1,500 AED and are fully redeemable against product.
• Thursday 4th October:
o Charlotte will be opening the doors to her exclusive ‘House of Tilbury’ pop-up at Nikki Beach Resort & Spa Dubai, where guests can immerse themselves into the world of Charlotte Tilbury, and experience a one-of-a-kind magical makeup masterclass
o There will be two masterclasses held during the day where Charlotte will be revealing all of her red carpet, backstage and celebrity makeup tips and tricks that she has used on her clients from Amal Clooney, Kim Kardashian-West, Emily Ratajowski, Gigi Hadid, Kendall Jenner, Cindy Crawford, Kaia Gerber, Penelope Cruz and Salma Hayek to Kate Moss, Jennifer Lopez, Cara Delevingne, Poppy Delevingne, Miranda Kerr and Kylie Minogue to name just a few!
o Tickets for the two House of Tilbury masterclasses range from 3,000 – 5,000 AED which include a goodie bag of products worth up to the value of the ticket, and can be purchased at Charlotte’s Beauty Wonderland in The Dubai Mall.
The next stop on the Tilbury Tour will see Charlotte travel to Abu Dhabi ahead of the official opening of her first Beauty Wonderland in the region at the iconic Yas Mall. The fifth store in the Middle East will open on 11th October, bringing to life Charlotte’s record-breaking makeup world.
• Friday 5th October:
o Whilst in Abu Dhabi, Charlotte will be taking part in the Grazia Modest Fashion Weekend at the Yas Mall, presented under the Patronage of Her Highness Sheikha Maryam bint Khalifa bin Saif Al Nahyan.
o The weekend celebrates the beauty of concealing clothing and inspires women to be bold and unique and beautiful. Charlotte will be this years’ beauty expert and will share some of her makeup secrets, celebrity skin care solutions and tips and tricks for that celebrity glow.
About Charlotte’s Beauty Wonderlands in the Yas Mall, Abu Dhabi and Villagio, Qatar. Step under the Hollywood theatre lights and through the night crimson doors into Charlotte’s record-breaking makeup world, where the winding red carpets of Hollywood, the backstage buzz of fashion week, and the expert artistry of Charlotte’s 25+ year career as the world’s #1 celebrity makeup artist combine with her award-winning, easy-to-use, easy-to-choose makeup range. In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you’ll find a first-of-its-kind, ground-breaking Magic Mirror that morphs your face to Charlotte’s 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.
At the heart of the brand is the 10 looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these color-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. A new campaign of the 10 looks, exclusive to the Middle East region, was unveiled for the launch in Kuwait at the end of last year. The campaign features influencer and model Cindy Kimberley.
Charlotte Tilbury Beauty fans can immerse themselves in Charlotte’s glamorous world of award-winning makeup, skincare and scent and discover her backstage, red carpet and celebrity beauty tips and tricks. Charlotte’s Team Tilbury makeup artists who travel the world with Charlotte working backstage and with celebrity red carpet clients will be available to offer bespoke makeover services from ‘Quick Tricks’ to full ‘Tilbury Transformations’.
Charlotte’s flagship Beauty Wonderland in Dubai is made up of clearly sign-posted beauty worlds:
MAGIC MIRROR ‘‘Mirror, Mirror will you say, which look should I be TODAY?’ Experience Charlotte Tilbury’s award-winning makeup range through the power of Charlotte’s Magic Mirror. The cutting-edge mirror transforms into a fully interactive camera screen as soon as you stand in front of it. It morphs the 10 Looks from Charlotte’s famous ‘10 Looks Wardrobe’ onto your face so you can try on 10 looks instantaneously then save and buy the one you love. You can even see what a contour looks like, it’s make-up made easy!
CHARLOTTE’S SUPERSTAR WALL A first for the region, Charlotte’s Superstar Wall will allow customers to select and view content including exclusive behind-the-scenes tips, tricks and secrets plus tutorials for Charlotte’s iconic products. When a customer selects their product from the wall, content will automatically play on the screen above.
LIPSTICK LOVERS The ultimate lip club showcasing the full lip collection from Charlotte’s celebrity Hot Lips collaboration to Hollywood Lips and Matte Revolution. With reds from brilliantly bold to rich and sultry, pop pinks and punchy corals there is a lip shade and texture to suit every woman.
MAGIC SKIN CLINIC BAR Discover the full, award-winning skincare collection at the incredible Charlotte’s Magic Skin Bar. From her iconic, worldwide favourite Magic Cream to the breakthrough Instant Dry Sheet Facial Mask and Magic Night Cream.
CHARLOTTE’S ICONIC 10 LOOKS WARDROBE Charlotte’s iconic makeup wardrobe showcasing her revolutionary 10 looks on digital influencer and model Cindy Kimberly. The ten off-the-peg, colour-curated looks, consist of the perfectly blended eye, cheek and lip colour you need to become the Dolce Vita, the Rebel, or the Rock Chick etc.
TEAM TILBURY PRIVATE BEAUTY BOUDOIR Charlotte’s Team Tilbury makeup artists – who accompany her around the world and work with all of the A-list stars offer red carpet ready ‘transformation appointments’ in store. The private areas feature decadent vanity tables inspired by those belonging to Elizabeth Taylor and Marilyn Monroe and offer a more intimate experience or can be booked out as a group. Experience my get-the-job interview makeover, bespoke bridal and bridesmaid consultations, or special occasion makeup for a get together with friends!
CHARLOTTE’S GIFT SHOP – EASY TO CHOOSE, EASY TO USE, EASY TO GIFT… Charlotte’s Beauty Wonderland is a gifting paradise of perfect presents for everyone on your gift list. Everything is clearly sign posted so everyone will be able to navigate their way towards finding the dream gift. A gift concierge will help you to find the gift that says everything you need it to, wrap it and personalise it.
ENGRAVING The unique gifting service allows you to personalise your chosen products with a bespoke 5-minute engraving service, perfect for baby shower, birthday or Eid gifting.
HOUSE OF ROCK N’ KOHL – INSTANT LIP BAR & EYE BAR Showcasing Charlotte’s epic portfolio of work – from influential Vogue covers to admired campaign shoots – The House of Rock ‘N’ Kohl is a fabulous world of make-up magic for those looking to learn new quick tricks and experiment. It offers 30 minute consultations to re-create iconic looks of the past and present. Whether you want the Hot Lips look of Miranda Kerr and Kim Kardashian-West, or you want to learn an easy, quick Feline Flick, Charlotte’s Team Tilbury Artists are on hand to show you how.
