A long sip of a chilled drink, the crisp crackling of breaking ice, a refreshing breeze of cool air all entice the senses in the most satisfying way. Iconic LA fashion brand Juicy Couture invites Viva Girls everywhere to express their effortless and glamorous cool with new Viva La Juicy Glacé, transforming the everyday into a world where everything is cooler, sharper, and more beautiful. The Viva La Juicy fragrances are inspired by the bold Viva Girl who lives life to the fullest and is always the life of the party. The original Viva la Juicy took the fragrance world by storm with its largerthan-life scent for the girl who embodies luxury, glamour, and couture. Embracing the exuberant and trendy lifestyle of the brand’s Los Angeles heritage, the scent became an instant classic in the Juicy Couture fragrance portfolio.
With Viva La Juicy Glacé, the Viva Girl shows off her undeniable cool and turns every ordinary day into something fabulous. She exudes a calm enchantment yet captivating warmth as every moment becomes extraordinary with each spray of Viva la Juicy Glacé. For her, everything is better on ice – #VivaOnIce!
The Fragrance
Inspired by a world of frozen beauty, Viva La Juicy Glacé features fresh and “cool” notes like Frozen Mandarin, Frosted Cassis Leaves, and Pear Sorbet. The elegant Jasmine notes and lush Fruits mingling with warm Vanilla and smooth Sandalwood create a perfectly balanced scent that is perfect for any season.
“ Keeping the DNA of the original Viva La Juicy, I added crisp, cool ingredients to play against warmth and sensuality. I imagined Viva La Juicy Glacé in crystals, kissed with ice and sparkling frost, with the
notes frozen in ice. For an added touch of cool sensation, put the fragrance on ice as the change in temperature transforms the scent and feel of the fragrance.” Honorine Blanc, Perfumer.
Top: The scent opens with a sparkling, fresh burst of Frozen Italian Mandarin, Frosted Cassis Leaves and lush Pear Sorbet to create a juicy surge of crystallized scent.
Mid: At the heart, the Jasmine Sambac and Jasmine de Grasse bloom into a radiant bouquet frosted with Orange Blossom, enveloping the fragrance in a blanket of show-white petals.
Dry: Base notes of Vanilla and Milky Sandalwood create a blanket of warmth, contrasting perfectly with the Viva La Juicy Glacé girl’s frosted world.
The Advertisement
The Viva La Juicy Glacé muse is international beauty icon and supermodel, Candice Swanepoel. She perfectly captures this effortlessly glamorous girl who lives to break free from the ordinary and create exciting surprises for all of life’s moments. In the ad, Candice captures the ice-y beauty of the radiant Viva Girl and brings a contagious charm with her effervescent spirit and cool presence to the whole campaign. Inspiring and transformative, she is the definition of the Viva La Juicy Glacé girl, inviting all around her to live #VivaOnIce.
The Products
Viva la Juicy Glacé Eau de Parfum Spray ; 100ml RRP $123.50 ; 50ml RRP $86.90
The Design
With Juicy Girls adding a new Viva La Juicy product to their well-curated vanities every eight seconds in the US alone, this dazzling new scent will undoubtedly add a pop of sparkle and fresh excitement to their fragrance wardrobes. The iridescent shimmer bottle of Viva La Juicy Glacé gleams like a gorgeous ice sculpture masterpiece. A powdery-pink feathered puff wraps around the nape of the gemstone cap, adding a touch of femininity and warmth to the exquisite design.